Entrepreneurial Development - Module 5

 

Entrepreneurial Development 

Module 5

• Author 1: Pradeepa Ramaswamy
• Author 2: Nazia Tabassum

What is marketing

• “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals” - American Marketing Association

• “Marketing is typically seen as the task of creating, promoting, and delivering goods and services to consumers and businesses" - Philip Kotler